1. Tools: HubSpot CRM, Zoho CRM, Salesforce 2. Theory -Understanding the customer journey -Why many organizations underuse CRM systems 3. Case Study -A sales team losing leads due to poor follow-up -How CRM structure improved conversion and accountability 4. Practical Managing contacts, leads, and pipelines Tracking customer interactions and basic reporting
1. Tools: Google Forms, SurveyMonkey, CRM-integrated tools, GA4, Power BI 2. Theory -Collecting the right data for better decisions -Turning leads and analytics into actionable insights 3. Case Study -A company collecting data but not using it effectively -How simple dashboards improved decision-making 4. Practical -Creating lead capture forms and surveys -Understanding basic analytics and dashboards
1. Tools: Notion AI, Zapier, Otter.ai, Jasper.ai 2. Theory -Practical AI use in corporate environments -Automation vs manual processes 3. Case Study -Teams overwhelmed by repetitive tasks -How automation reduced workload and errors 4. Practical -Using AI for summaries, documentation, and content -Automating workflows and meeting follow-ups